Rodschinson is a global company specialized in Investment & Real Estate. Contributing to our 2024 marketing roadmap we are setting up a global panorama of our business segments and related services.
We are looking for a Digital Marketing Manager to join our Marketing department:
Main responsibilities
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising campaigns.
- Establish and execute a digital marketing strategy to distribute content across all digital channels in various formats: articles, videos, photos as well as e-books, guides, and webinars.
- Plan actions aimed at increasing brand visibility in online and offline media.
- Develop growth digital strategies to generate demand.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Tasks
- Website maintenance through WordPress and newsletter management through CRM Odoo.
- Create and manage content for social media, emails, and other forms of digital communication.
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
- Ensure that the design of digital platforms is in line with the Brand Guidelines.
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with internal teams to understand the customers needs and create content for each touchpoint
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Your Profile
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing (minimum 5 years)
- In-depth knowledge of current digital trends
- Proficiency in photo and video editing software
- Online marketing and SEO skills
- Experience with SEO and SEM strategy and keyword research
- Great knowledge of WordPress
- Knowledge of LinkedIn growth hacking technics and planning (scraping, Sales navigator, Expandi etc.)
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Strong project management skills
- Experience in setting up and optimizing Google Ads campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong experience in Media Traffic Management planning tools (Metricool or similar tool)
- Knowledge of Odoo or similar ERP/CRM
- Strong analytical skills and data-driven thinking