Rodschinson Investment is a leading international company specializing in Investment and Real Estate. Contributing to our 2024 marketing roadmap we are setting up a global panorama of our business segments and related services.
To drive rapid growth, we are seeking a passionate and talented Growth Hacker to join our dynamic team.
Responsibilities
- Establish and execute a digital marketing strategy to distribute content across all digital channels in various formats: articles, videos, photos as well as e-books, guides, and webinars.
- Planning digital marketing campaigns: Lead Generation, User Acquisition, User Engagement (SEO, SEM, social media, content marketing, partnerships).
- Data Analysis, A/B Testing.
- Automate marketing processes for efficiency using tools like HubSpot, Marketo, or Mailchimp.
- Conversion Optimization by analyzing user journeys to identify friction points and propose improvements to increase conversion rates.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Tasks
- Website maintenance through WordPress and newsletter management through CRM Odoo.
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
- Ensure that the design of digital platforms is in line with the Brand Guidelines.
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with internal teams to understand the customers’ needs and create content for each touchpoint.
Your Profile
- Bachelor’s or master’s degree in marketing or a related field.
- Proven working experience in digital marketing (minimum 5 years).
- In-depth knowledge of current digital trends.
- Proficiency in photo and video editing software.
- Experience with SEO and SEM strategy and keyword research.
- Great knowledge of WordPress.
- Knowledge of LinkedIn growth hacking technics and planning (scraping, Sales navigator, Expandi etc.)
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web
Trends). - Strong project management skills.
- Experience in setting up and optimizing Google Ads campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong experience in Media Traffic Management planning tools (Metricool or similar tool).
- Knowledge of Odoo or similar ERP/CRM.
- Strong analytical skills and data-driven thinking.
- Bilingual FRENCH and ENGLISH.