About Rodschinson
Context: Rodschinson is a global company specialized in Investment & Real Estate. Contributing to our 2023 marketing roadmap we are setting up a global panorama of our business segments and related services.
We are looking for a Senior Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.
You will be in charge of supervision for the Belgian market of all aspects of Marketing, from creating the content to campaign management (in FRENCH AND ENGLISH): Online, and offline, creating the physical and online support and outsourcing to experts if necessary, create, supervise and manage all kinds of supports from website to leaflets and advertising/corporate videos.
Your profile
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing (minimum 5 years)
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Tasks
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Realize, set-up of videos and website
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.